New Concept — Phase 1 Setup

Concept name & designer

Concept title Your name

IP selection *

Brega Egg.io Other

Other IP name

Genre focus *

Select one or more. Excluded genres (Auto-Battlers, 2D Platformers, Puzzle without Meta, Narrative-Heavy, High Art Fidelity) are not listed.

Friend Slop Idle Incremental Simulation Sports

Experience goals * (pick 2–3)

Laugh At Chaos Feel Constant Progress Feel Instantly Powerful Feel Expressive And Seen Feel In Control Feel Social And Connected

Persona card — Web Gen-Z Drifter

Web Gen-Z Drifter

Age: 16–24 · Platform: Mobile browser, desktop browser · Session: 2–8 minutes, multiple times daily

Motivation: Instant gratification, social clout, low commitment. Discovers games via TikTok / YouTube Shorts. Skips tutorials. Quits if bored in 10 seconds.

Hard rules: No reading. No complex onboarding. Must feel powerful or amused within the first interaction. Watchability = shareability.